So that was a series of action packed videos Brendan and Mitchell have done a great deal. And if you look at the current HTML 5, JavaScript, really some of the work that Brendan and Mitchell have done have created this new world that we live in right now with these highly interactive applications JavaScript, Ajax. It can really all trace its moment back to its creation moment, back to these folks, who A, created a clever technology, and B, fought to keep it from becoming too proprietary. And so a lot of people. Gave up on, say, their own personal benefit to believe in a cause that was the greater good of society through open source. Now the thing to also think about, just kind of in the back of your mind is, if it wasn't for Microsoft, would Netscape have been successful in its original strategy to make the web and both servers and the clients, make them proprietary? They were going to sell web browsers. They were selling web browsers from $70 to $100. You used to be able to go to a store and buy a web browser. Your op-, your computer didn't come with a browser. As a matter of fact, the first time that Microsoft put the browser in with their operating system, they got sued for it. But by Microsoft trying to catch up, they had to give away the browser free which made in impossible for Netscape to charge for browser. And so in some ways, not that Microsoft is trying to make the world safe, but they basically blunted the, blunted, put hundreds and millions of dollars into blunting Netscape's strategy and making sure that. Well, they didn't make it, but it, the net result was the creation of Firefox and Mozilla, and a much more, and the World Wide Web Consortium, and a much more fair market place. So the World Wide Web Consortium, it was created in October of 1994. Cern Made a conscious decision even though it knew that the web had been created there, that the sort of future curation of the web and what the web meant was not something that a physics lab should take on. And so Tim Berners-Lee went to MIT. Mit welcomed him with open arms, they funded him, they helped him create the World Wide Web Consortium, and have done a wonderful job in leading the charge in defining the standard that, that mean make that, that de, that define the standards that define what HTML is, what CSS is etc. Now, in october 1994, there was no way to know if this was going to be successful. Again, it was somewhat a reaction to Netscape who had this sort of like. You know, bunker mentality that Netscape was going to take it all over and own it and push every, all these open people away. Tim, and Mitchell, and Joseph, and all these people did not want that to happen. They felt it should be free for everybody. And open, and many browsers, and many servers, and everything should interoperate And standards for the heat of that. And the World Wide Web Consortium was vehicle through which that happened, but they didn't have any power compared to Netscape and Netscape had all the money. But IBM and Microsoft were not particularly fans of Netscape either. And so they early on joined the World Wide Web Consortium and gave it enough credibility. To eventually sort of take over, in terms of being very respected. And the standards produced by the World Wide Web Consortium are high quality and very respected and, and, they're, they're a guided, they're a shining light to keeping the web safe for the rest of us. And let proprietary companies do their proprietary thing, but the World Wide Web Consortium is a real important part of today's web. And so we finally come to the point where you can assume the web where the web is just there. There was a bunch of browsers. There was a bunch of servers. There was some open source stuff and non open source stuff and, and I want to briefly introduce you to Tim Berners-Lee, this footage was taken by Richard Wiggins, not me. Caught him in a conference and he's only, we only got a minute of his video. >> Last month I was off in Boston for the 4th Annual World Wide Web Conference, and I had the opportunity to talk to the inventor of the world wide web, Tim Burners Lee. And I asked him a little bit about where are we going with this web stuff. And we have just a little bit of footage from Tim telling us where that's going to be. >> You ain't seen nothing yet. But you wait until people consume the web. When the web becomes something you consume, when the web, when the infrastructure is all laid down and we have an information space, then it would be time for the next revolution. And who knows what that will be. >> It's hard to imagine a greater revolution that what we've seen. I mean, I go to the smallest places and everybody's putting up a web page. >> Right, the web could only take place, the revolution, the web revolution could only take place because of the Internet, which had been a quieter, smaller revolution, but that had been, the Internet itself quietly had been deployed throughout the world, had happened. And because the Internet was something people could assume, the web revolution could take place. And the web is something you can assume, then maybe a cultural revolution, and I say, cultural revolution. And when we talk about cultural revolution, perhaps, or maybe we'll find ways of doing things better that we hadn't imagined. >> Pretty neat, Rich. One of the things that I, I liked about it was he, he just said we're going, his idea was the next step is something completely different, a cultural revolution as to compared to just a little more technology. Ne of the things that I, I liked about it was he, he just said we're going, his idea was the next step is something completely different, a cultural revolution as to compared to just a little more technology. One of the things that I, I liked about it was he, he just said we're going, his idea was the next step is something completely different, a cultural revolution as to compared to just a little more technology. >> I think you can see that Tim Berners-Lee is a real bright guy with a real strong vision of the future and a real deep commitment. To the, the web and the internet being an agent of change in the world. And, and I think that it's going to continue to be that, unless proprietary companies can get an upper hand. And so, it's really incumbent on all of us to protect the freedom of the internet. And there's, there's, believe me, there are organizations that think they should run the internet and the web. There just are. They never have stopped. So we're at the point where the web is all here, it's quite amazing. And before we move on, I want to, I want to characterize just a little bit about the people you've met so far and, and talk about some of the common, common things that, that they, they have between them. And in a way this, I got the book the Wisdom of Crowds here, one of my favorite books. Each one of these people when you listen to them talk, they would quite often talk about all the other people doing all the other work and, and they rarely consider themselves in any way heroes. They rarely consider themselves as the great innovators. They always see themselves as part of a collective curiosity. And there were many things that I haven't told you about that were curious explorations that helped inform it and, and this was early research, and you know until sort of the late 90's, it was just a question of how to do it. And at some point, after the late 90's it switched to what to do with it and at that point we have a whole different group of people that start, really entering the world. And, and one that's, one of the earlier one's and has benefited greatly from it is Jeff Bezos and he's the founder of Amazon.com and If you listen to Jeff you will hear that he talks very differently. Comes at it from a business perspective. He's not necessarily trying to make the world a worse place, he's trying to make the world a better place. The fact that you can get, you know, all these books like the next morning, that's kind of cool. So what Amazon does is really wonderful, it's, it It's more efficient for society, it's economically beneficial, but he has a profit in mind. He is saying this web exists, browsers exist, protocols exist. How can I take best advantage of it? Richard Wiggins caught up with Jeff in 1997 so just look at How smart this guy was in 1997. Everyone else figured this out much later, but Jeff Bezos is a really, really bright person. So, here's Jeff Bezos.