WEBVTT
Kind: captions
Language: en

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OUR AQUARIUM OPENED IN 1981, AND WE WERE REALLY
TRYING TO MOVE FROM BASIC BIOLOGY TO INCLUDING

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CONSERVATION MESSAGES.

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AND AS WE'VE MOVED THROUGH THE YEARS, WE'VE
REALIZED THAT THOSE CONSERVATION MESSAGES

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HAVE TO BE ONES THAT AREN'T NECESSARILY DEPRESSING,
BECAUSE YOU CAN TELL PEOPLE HOW MUCH-- YOU

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KNOW, HOW MANY SPECIES ARE DISAPPEARING OR
HOW MANY ACRES OF RAIN FOREST ARE DISAPPEARING.

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AND ALL THAT WILL LEAVE THEM WITH IS A GLOOM
AND DOOM FEEL.

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SO WE'VE NOW MOVED INTO THE EMPOWERMENT AND
BEHAVIOR CHANGE THAT YOU CAN MAKE A DIFFERENCE.

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WELL, THE GOOD NEWS IS, THERE'S PLENTY YOU
CAN DO, AND YOU'RE PROBABLY DOING SOME OF

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IT ALREADY.

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HOW MANY OF YOU RECYCLE?

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YOU'RE TRYING TO FIGURE OUT, WHAT ARE THE
SPECIFIC THINGS WE CAN ASK PEOPLE TO DO?

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YOU WANT THEM TO BE THINGS THAT THEY FEEL
CAPABLE OF AND THINGS WHERE THEY CAN SEE A

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DIFFERENCE.

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FOR YEARS, WE'VE BEEN TELLING KIDS, IF YOU
WANT TO SAVE THE RAIN FOREST, RECYCLE ALUMINUM

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CANS.

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WELL, FINE, THEY'RE RECYCLING, AND THEN THEY
LOOK AT THE NEWS AND GO, "WELL, THE RAIN FOREST

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IS STILL DISAPPEARING," SO YOU'VE LOST YOUR
CREDIBILITY.

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THE CHESAPEAKE BAY WATERSHED, THAT'S THE AREA
WE REALLY WANT TO HAVE AN IMPACT ON.

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WATERSHED IS A NEW TERM FOR A LOT OF PEOPLE.

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THEY DON'T REALLY UNDERSTAND WHAT IT MEANS.

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SO IT'S OUR CHANCE TO MAKE THAT CONNECTION
BETWEEN WHERE THEY LIVE, WHAT THEY DO IN THEIR

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OWN BACKYARDS, AND THE WATER THAT IS-- SURROUNDS
EVERYBODY HERE IN THE CHESAPEAKE BAY.

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WE KNEW WE HAD AN END IN MIND, WHICH WAS,
HOW CAN WE IMPACT PEOPLE'S BEHAVIOR, CONSERVATION

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BEHAVIOR?

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BUT WE DIDN'T HAVE A METHODOLOGY IN MIND,
AND THAT WAS WHAT WAS, I THINK, THE INTERESTING

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REQUEST TO IMLS WAS, WE SAID, "TRUST US ON
THIS JOURNEY."

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OUR AUDITORIUM WAS AN UNDERUTILIZED RESOURCE,
BUT WE DIDN'T KNOW IF WE WANTED TO DO A MEDIA

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PIECE OR A THEATER PIECE, PUPPETRY, KABUKI
THEATER, I DON'T KNOW.

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WE WEREN'T QUITE SURE.

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LURKING IN THE MURKY WATER IS THE PREHISTORIC
STURGEON.

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AND WE DID SOME FORMATIVE EVALUATION WITH
VISITORS AS WE WERE GOING THROUGH THIS TO

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SEE, HOW DO YOU GET PEOPLE TO CHANGE THEIR
BEHAVIOR?

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WE KNOW WE CAN DO PROGRAMS.

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WE KNOW WE CAN MAKE PEOPLE, YOU KNOW, BE ENTERTAINED
AND ENGAGED, BUT HOW DO WE HAVE A LONGER TERM

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IMPACT?

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THAT WAS OUR BIG QUESTION.

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WE ASKED OUR VISITORS-- THERE WERE EIGHT DIFFERENT
CHOICES-- TO KIND OF SELECT THE ONES THAT

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THEY CURRENTLY DO AND SET THEM ASIDE.

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SO MANY PEOPLE DID "RECYCLE YOUR TRASH," "THROW
LITTER IN THE TRASH CAN," OR, "PICK UP TRASH

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THAT YOU FIND."

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AND WE SAID, "OKAY, THOSE ARE THE THINGS YOU
DO NOW.

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JUST SET THEM TO THE SIDE."

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AND THAT LEFT YOU A COUPLE MORE OPTIONS, AND
WE ASKED THEM TO LOOK AT THOSE OPTIONS AND

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KIND OF PUT THEM IN ORDER OF THE NEXT ACTIONS
THAT THEY COULD TAKE TO HELP THE CHESAPEAKE

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BAY WATERSHED.

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TAKE A MOMENT.

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TURN TO THE PEOPLE NEXT TO YOU, BEHIND YOU,
IN FRONT OF YOU, AND SAY HELLO TO YOUR WATERSHED

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NEIGHBORS.

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EVERYONE WHO WAS INVOLVED WITH THIS PROGRAM
PUT THEIR HEART AND SOUL INTO THE PRODUCTION.

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WHOO!

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I AM JUST CRAZY ABOUT STURGEON.

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I THINK I AM THEIR NUMBER ONE FAN.

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IT'S DEFINITELY MORE THEATRICAL.

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IT TAKES A LOT OF ENERGY TO GET THE PROGRAM
TO WHERE IT NEEDS TO BE.

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OUT OF THE WATER ONTO THE DECKS OF BOATS.

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MY FAVORITE PART WAS STEWIE THE STURGEON.

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AND I'LL TELL YOU WHY.

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WE HAVE AN EXHIBIT HERE THAT'S CALLED "TO
SURVIVE AN EXHIBIT."

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I LIKE LOOKING AT THE STURGEONS BECAUSE THEY
REMIND ME OF PREHISTORIC FISHES YEARS AGO.

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SO WHEN STEWIE CAME HERE, I WAS LIKE, "OH,
BOY."

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THAT WAS A CONNECTION THERE.

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WE ARE ALL GOING TO BE RECITING A WATERSHED
PLEDGE ON BEHALF OF STEWIE THE STURGEON.

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"WATERSHED MOMENTS" ACTUALLY HAS A PART IN
IT NEAR THE END WHERE WE ASK THEM TO DO A

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SPECIFIC ACTIVITY SO THAT THEY ARE MORE INCLINED
TO GO BACK AND CHANGE HOW THEY HANDLE THEIR

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EVERYDAY LIVES.

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I CAN PICK UP TRASH.

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all: I CAN PICK UP TRASH.

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I CAN PLANT TREES.

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all: I CAN PLANT TREES.

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WE CAN ALL DO SOMETHING... all: WE CAN ALL
DO SOMETHING...

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TO PROTECT THE WATERSHED.

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all: TO PROTECT THE WATERSHED.

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THIS WAS AN EXCELLENT AUDIENCE.

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THEY WERE VERY ENTHUSIASTIC TO BE THERE, ROWDY
BUT NOT TOO ROWDY, AND THEY DEFINITELY GOT

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THE POINT OF THE PROGRAM.

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AND SO NOW YOU'RE PROBABLY ASKING YOURSELF,
"SELF, WHAT CAN I DO?"

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RIGHT?

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RIGHT?

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all: RIGHT!

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I THOUGHT SO.

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I NEVER WAS AWARE OF THE CHESAPEAKE BAY WATERSHED.

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I WASN'T AWARE WHAT SOME OF THE THINGS THAT
I WAS DOING WAS AFFECTING THE BAY.

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FERTILIZING MY LAWN, I NEVER THOUGHT, "HEY,
THAT'S GONNA WASH DOWN IN THE BAY."

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AS I GRADUALLY GOT INVOLVED WITH THE WATERSHED,
I SAID, "HEY, SOMETHING'S WRONG HERE.

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I SHOULDN'T BE DOING THIS."

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THE ORIGINAL AUDIENCE THAT WE FOCUSED ON WERE
FAMILIES WITH CHILDREN, BECAUSE WE ALSO KNOW

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IN SOME STUDIES THAT KIDS IN THAT AGE LEVEL
ARE THE DRIVERS OF ENVIRONMENTAL ACTION IN

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THE FAMILY.

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THERE'S NOTHING MORE HEARTBREAKING THAN HAVING
A SMALL CHILD LOOK AT THEIR PARENTS AND GO,

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"WHY AREN'T WE RECYCLING?"

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[cheers and applause] THE PROGRAM THEN MORPHED
INTO A SCHOOL GROUP PROGRAM, AND THEN THE

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OPPORTUNITY CAME UP TO CONVERT THE THEATER
TO A 4-D THEATER WHICH IS A REVENUE GENERATOR.

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AND IT DOESN'T JUST GENERATE REVENUE.

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IT GENERATES A LOT.

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WHEN THEY COME IN, THEY WANT TO KNOW ABOUT
THE DOLPHIN SHOW.

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WHERE'S THE 4-D?

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WHERE'S A PLACE TO EAT AT?

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AND WHEN YOU TRY TO TAKE THEM OFF THAT PATH,
SOMETIMES IT GETS A LITTLE DIFFICULT.

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SO AT FIRST, WE WERE GONNA KEEP "WATERSHED
MOMENTS" IN THERE AT THE SAME TIME SO YOU

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HAD YOUR CHOICE OF GOING TO ONE OF THOSE 4-D
SPECIAL EFFECT PROGRAMS, OR WE WOULD STILL

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HAVE "WATERSHED MOMENTS."

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AND IT JUST BECAME ABUNDANTLY CLEAR THAT IT
WASN'T GOING TO SURVIVE IN THAT FORMAT.

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WE HAD TO TAKE A STEP BACK AND THEN LOOK AT
HOW WE WERE GONNA DO THIS IN SOME OTHER WAYS.

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AND ARE YOU FAMILIAR WITH HOW MANY STATES
ARE INCORPORATED IN THE WATERSHED?

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UH, THREE?

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THREE--LOOK, I'LL GIVE YOU A HINT BACK HERE.

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OH, WAIT.

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[chuckles] WE'VE GOT SIX--YEAH, SIX.

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STARTS ALL THE WAY UP IN COOPERSTOWN, NEW
YORK.

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WOW.

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SO EVEN THOUGH WE DON'T PUT OUR TOES ALL THE
WAY IN THE BAY MOST DAYS, EVEN WHAT HAPPENS

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IN OUR BACKYARD AFFECTS WHAT HAPPENS IN THE
CHESAPEAKE BAY.

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SO WE'RE ALL PART OF THE LARGER WATERSHED.

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IF IT RAINS ALL THE WAY FROM NEW YORK OR PENNSYLVANIA
AND WEST VIRGINIA, IT ALL ENDS UP OUT HERE

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IN THE CHESAPEAKE BAY.

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WELL, THANKS FOR PARTICIPATING AND PUTTING
YOUR MARK ON THE MAP.

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AS WE PREPARED OUR CURRENT DOLPHIN SHOW, WE
ADDED IN A SECONDARY NARRATOR.

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WE MUST ALL HELP TO PROTECT THE WATERS WHERE
DOLPHINS AND OTHER CREATURES LIVE.

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AND THE CONSERVATION MESSAGE IS, YOU MAY BE
ASKING, WHAT CAN YOU DO TO HELP?

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WELL, HERE ARE A FEW THINGS, AND THEY'RE TAKEN
DIRECTLY FROM "WATERSHED MOMENTS."

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HERE ARE A FEW SUGGESTIONS, AND YOU'RE PROBABLY
DOING SOME OF THESE ALREADY.

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FIRST, DISPOSE OF YOUR TRASH PROPERLY SO IT
DOESN'T GET INTO THOSE WATERWAYS WHICH LEAD

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INTO THE OCEANS.

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I'M VERY HAPPY TO HEAR THAT THEY ARE CONCERNED.

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LIKE, "OH, YOU HAVE THESE MAGNIFICENT ANIMALS,
BUT HOW CAN WE HELP SAVE THEIR COUNTERPARTS

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OUT IN THE OCEAN?"

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SO THEY ACTUALLY COME UP TO US SAYING, "WELL,
WHAT ELSE CAN WE DO?"

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PLANT NATIVE TREES AND SHRUBS BECAUSE THEY
USE LESS FERTILIZER.

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TOO MUCH FERTILIZER CAN RUN OFF INTO WATERWAYS.

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WE'VE ALSO USED THAT TRANSFORMING EXPERIENCE
JOURNEY IN A LOT OF OTHER PROJECTS.

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AND THIS ONE HERE IS TALKING ABOUT SEA LEVEL
RISE, AND ALL THE PLACES IN RED IN THE NEXT

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100 YEARS ARE GONNA BE THREE FEET OVER WITH
WATER.

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SO ALL THE RED SPOTS ARE GONNA BE UNDERWATER.

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YOU CAN SEE FLORIDA'S COMPLETELY FLOODED OUT.

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OUCH.

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AND DOWN IN MEXICO IS, SO...

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HOW MANY YEARS IS THAT?

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ABOUT 100.

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OKAY.

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THE SEA LEVEL RISE WILL RISE ABOUT THREE FEET.

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WOW.

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WE PAIR THIS WITH THE ECO HOUSE A LOT, BECAUSE
YOU'VE GOT, HERE'S A BIG GLOBAL THING WHICH

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CAN BE A LITTLE PARALYZING, AND THEN YOU LOOK
AT THE SUCCESS WE HAVE WITH THE ECO HOUSE

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AND PEOPLE GOING, "WELL, I COULD DO THAT.

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I COULD DO THAT.

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I COULD DO THAT."

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WELL, THOSE THINGS ALL CAN HAVE AN IMPACT
ON THE BIGGER PICTURE.

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DO YOU GROW VEGETABLES OR ANYTHING IN THE
BACKYARD?

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A FEW TOMATOES.

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SO YOU CAN HARVEST YOUR OWN VEGETABLES.

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THAT HELPS THE ENVIRONMENT.

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DO YOU HAVE A RAIN BARREL TO CATCH--

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WE HAVE SEVEN.

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YOU HAVE SEVEN RAIN BARRELS?

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YES.

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EXCELLENT.

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HIGH FIVE.

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I'M SURE YOU'RE RECYCLING.

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YES.

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YES.

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AND THEN A SKYLIGHT AND SOLAR PANELS.

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I'VE BEEN LOBBYING FOR A SKYLIGHT.

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WE HAVE 1.4 MILLION, 1.6 MILLION VISITORS
COME THROUGH JUST OUR FACILITY EVERY YEAR,

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AND THEY RANGE FROM PEOPLE THAT JUST WANT
TO SEE A SHARK OR JUST WANT TO SEE A DOLPHIN

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TO THOSE THAT ARE REALLY, REALLY INTERESTED
IN THE NATURAL ENVIRONMENT.

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THEY'RE INTERESTED IN SPECIFIC SPECIES AND
HOW THEY'RE DOING IN THE WILD.

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WE WANT TO MOVE EVERYBODY TOWARDS THOSE THAT
ARE REALLY INVESTED IN CONSERVATION KNOWING

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THAT EVERYBODY HAS TO JUST TAKE THAT ONE NEXT
STEP.

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SO WE'RE HERE TO HELP THEM TAKE THAT ONE NEXT
STEP.

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AND DID I MENTION THAT I LOVE STURGEON?

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THE ORIGINAL "WATERSHED MOMENTS" PRODUCT THAT
WE DEVELOPED HAS CHANGED.

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SO WHAT WE'VE DONE IS, WE HAVE TAKEN LESSONS
LEARNED, AND THAT'S OUR SUSTAINABILITY FOR

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IT.

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WE ARE APPLYING IT IN DIFFERENT FORMATS BECAUSE
IT STILL IS ABOUT THAT BEHAVIOR CHANGE.

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IT'S NOT ABOUT, DID WE GET THIS AUDIENCE IN
HERE?

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DID WE, YOU KNOW, RUN THE PROGRAM THREE TIMES
A DAY?

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THAT SHOULDN'T BE THE SUSTAINABILITY MEASURE
FOR US.

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WE WERE GOING FOR SOMETHING BIGGER.