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GREG LUCAS: Well, hi it's 10 to 3. On Monty
Python now for something completely different

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as they say I'm Greg Lucas from the California
State Library. It's great to be here. And

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catch up with friends and meet new ones just
in the short time I've been here I've had

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at least three or four Humphrey Bogart and
Claude Ray's moments from the end of Casa

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Blanca where you go whoa it's the beginning
of a beautiful friendship so I hope all of

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you are having the similar experiences as
I am the best thing about being a moderator

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I shoot off the starter pistol and shut up
and get out of the way while the smart people

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talk our subject is "Communicating with and
Beyond Our Communities". And I sort of was

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in talking about this was replacing communicating
with marketing part of the reason I did this

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is I just finished a course in my master's
program in library sciences on marketing so

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it's fresh in my mind so after the summer
slight it will be gone. Or there will be less

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of it left I guess. But one of the things
they were saying is I kind of believe that

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marketing was advertising. And it's a lot
more than that. That before you go out and

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communicate with other people, you've got
to know what it is you want to communicate.

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And so that demands discussion. And decision
making on what you are.

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And what you're trying to do. And so at the
State Library we're 165 years old and we're

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now beginning to try to figure out what we
want to be when we grow up.

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So Renee was going to talk a little bit about
some of those things you need to figure out

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before you start communicating with other
people. What's the foundation you have to

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lay before you go out and reach out to other
people in the community.

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>> RENEE HILL: Okay. And before I start, there
should be a slide up that has Project ENABLE

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on it I'm not sure who is -- okay. That would
be it. Yeah. Thank you. Well, good afternoon,

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everybody. I would like to start with just
a very short story before I get to what's

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on the slide over there.
Picture a bright-eyed idealistic 20 something

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in their first career as a special education
teacher. With a brand-new hot all of the press

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diploma in exceptional education or again
special education. And think about the first

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year of school. And for me, that was in a
middle school where I had what was then called

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a self contained class. I had 15 students
who were with me all day long. Because the

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nature of their disabilities and abilities
they were not able to be mainstreamed so I

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had them with me all day and that was fine
because I loved those students and I loved

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reading to them and I loved books and I could
not wait to introduce them to the school library

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The problem was that our class had not been
scheduled for library time. So being a new

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teacher, I thought I don't want to make any
waves I don't want to make anybody angry I'll

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wait a little while I'll wait a couple of
months we still didn't make it on to the school

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library schedule.
So I bounced on over to the school librarian

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and said, hey, I would like to start bringing
my students in now and before I could finish

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asking to do that, her response was, oh, no,
we don't have any materials for your students.

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And I didn't know what to do. And no amount
of begging would get her to change her mind

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or to consider any alternatives for what she
could do to help my students to enjoy the

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library the way that I wanted them to.
So I started out with that story not because

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I like to be negative. And not to demonstrate
that I can hold a long-term grudge --

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(Chuckles)
>> RENEE HILL: Because that did happen about

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20 years ago.
(Chuckles).

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>> RENEE HILL: But I do still remember it
very vividly but I wanted to share it more

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as an illustration of what can happen if we
fail to communicate with our library communities.

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And so I think that there are three important
things that need to happen in order for I

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say to effectively communicate with our patrons.
The first one is that we have to recognize

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who our communities actually are. And that
sounds really simple. But in the example the

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story that I just shared with you it's obvious
that that particular librarian did not understand

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that my students were part of the community
and that they deserved to be able to avail

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themselves of the library program.
What we should be asking is, who is using

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our library? And even more importantly, who
wants to use our libraries?

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The second thing is that once we have identified
who our communities actually are, then we

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have to value those communities and not just
value them. But demonstrate that we value

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those values. And we do that by providing
meaningful and appropriate and inclusive programs

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and services.
And then the third thing is that we have to

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commit ourselves to becoming educated about
our patrons and to becoming educated about

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how best to serve those patrons.
And this is where I want to direct your attention

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a little bit to this slide that shows a screenshot
or a partial screenshot of Project ENABLE

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which is an IMLS funded grant project. Now,
ENABLE stands for Expanding Non-discriminatory

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Access By Librarians Everywhere. The focus
of the project is to connect with and to meet

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the needs of patrons with disabilities.
The project has gone through a lot of iterations.

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What you see now has come after a couple of
more I would say on the ground type of things

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so the first iteration was that there were
face-to-face workshops that were given to

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school librarians and teams of teachers in
the State of New York. And then the next part

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of the project was those same face-to-face
workshops for school librarians in classroom

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-- and classroom teachers but at a national
level so people from all over the nation came,

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not just New York State librarians and teachers.
And now what is happening is that Project

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ENABLE is it's own stand alone interactive
Web site and I think I have on the slide,

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it's free, so that's an even more interesting
and wonderful thing about the project.

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What the project does is to provide training
for a wide range of people.

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Now, the training is of course focused more
for people who are library practitioners.

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But anybody can access the Web site. It's
not just for school librarians. It's not just

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public librarians. It could be anyone who
is interested in learning how to provide services

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for people who have disabilities who want
to use your libraries.

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This site can also be used by individuals
or by groups. And so I'll give you an example.

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If a particular librarian wants to learn more
about how to provide services for a patron

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or patrons with visual impairments, they can
register on the site go through the different

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modules and learn about exactly what they
want to learn about.

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With respect to groups, I use it for my classes.
I teach online classes that increasingly are

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focused on how to serve people with disabilities
both at the school level and at the broader

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level of public librarianship academic librarianship
and what I do with my classes is we have our

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site that is provided through Syracuse University
where my students submit their work and do

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their readings but then we use Project ENABLE
as a parallel site that provides additional

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training that supplements everything that
we're doing in the course.

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I would like to share a little bit about what
Project ENABLE actually includes. There are

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five specific modules I'll just read those
to you One is disability awareness. One is

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about disability law and policy. One is about
creating an accessible library. There's also

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planning inclusive programs and instruction
and there's assistive technology in libraries.

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And each of those modules contains just a
wealth of information. And again it's very

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interactive. There are videos. There are readings.
There are exercises and games. And there are

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also these very easy-to-access self assessments.
I want to be careful about when I say tests

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or quizzes people think oh gosh I don't want
to do that because I don't want to be graded

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unless you're in my class, you won't be graded
for it. But you do have the opportunity to

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assess what you have learned through those
different modules. So I'll stop there because

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I don't have enough time to talk about how
wonderful everything is about Project ENABLE

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I want to leave you though with just this
parting comment and I know I'm preaching to

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the choir but I have to say this anyway, it
is important to keep in mind that we have

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-- we have the need to have more than just
an obligation to serve our patrons. We actually

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have a privilege in serving our patrons. And
if we keep that in mind, then we'll come up

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with all kinds of innovative ways to engage
them and to make access to information needs

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and information wants available to them. So
I'll stop there. And I look forward to questions

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later.
>> GREG LUCAS: Thanks.

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(Applause).
>> GREG LUCAS: Okay. So it's a panel on communicating.

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We're doing it beyond our communities and
Jennifer Peters is a community engagement

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administer, what actually is that.
>> JENNIFER PETERS: Thanks, Greg I'm glad

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you asked me that question.
>> GREG LUCAS: And the softball pitch goes

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over
>> JENNIFER PETERS: We didn't plan that at

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all. I am Jennifer Peters. I'm the community
engagement administrator at the Texas State

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Library. As far as I know I'm the only community
engagement administrator at a State Library

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agency, if any of you know of anybody else,
I'm dying for some companionship. So please

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do let me know.
>> GREG LUCAS: Well at least for now.

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>> JENNIFER PETERS: Yes.
(Chuckles).

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>> JENNIFER PETERS: I thought I would just
talk a little bit about how the position came

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to be. And then pull in some -- some of the
communications pieces that I've learned both

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in this position and then also working for
several years outside the library community

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in a nonprofit sector. I'll start with that
my previous job was the Executive Director

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of a nonprofit that promoted partnerships
in education and I learned about lots of really

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great work going on in the state where schools
and school districts were partnering with

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local businesses, with local colleges, with
all sorts of things. There was one in Corpus

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Christi that really struck out to me and I
believe it was an education group. And it

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was the local workforce Board, one of the
local schools, school districts, one of the

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local community colleges, and a nonprofit
that helped low income kids get the resources

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they needed to be ready for school they had
purchased some land or rented a place in an

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old mall and created this wonderful resource
for people for the kids who needed help to

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go to start to go back to college. So who
was not at the table, libraries. And I think

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that part of what the community engagement
initiatives can do is help raise our profile

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so that when these kind of groups are coming
together, it's just automatically assumed

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that libraries should be at the table and
I think sometimes that's something that we

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struggle with. As a profession.
So my position came about out of some strategic

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discussions out of the library development
and networking division at the State Library

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looking at what are we doing well, what areas
are we still needing to address. And out of

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that there's even a whiteboard but I can see
it they started to clump together a lot of

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different things that related to 21st Century
librarianship and partnerships and managing

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change that kind of clumped together into
community engagement umbrella and I have to

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give credit to my division Director, Debra
Latrel for kind of having the vision to create

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a position that would take on some of these
initiatives. Our division like probably some

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of your divisions is highly structured so
people have one job they are the person who

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collects library statistics or they are the
person who is in charge of our online databases.

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So to kind of create a position that was kind
of vague and I actually wrote down some of

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my -- some of the things on the job description
panel, develop and implement projects to address

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identified priorities and initiatives. So
there was a lot of vagueness about that. And

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I actually had a lot of people at the beginning
when I started the position say, well, what

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exactly are you going to be doing? So luckily
I had been working with partnerships, I had

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be working in nonprofits so I kind of understood
that it's not really a thing that you do.

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It's a process and it's a mindset and I think
that's what drives community engagement so

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as I came into the position, it was a brand-new
position in March of 2014 we needed to do

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a couple of things to get going and first
of all was to develop a plan because again

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it's so broad, community engagement, it touches
everything, doesn't it so we needed to focus

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in on what it was that we were going to be
doing to start off with so I came up with

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a two-year plan which has kind of changed
here and there.

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But the kind of things that were focused on
in this first year and five months is creating

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community partnerships and engagement for
the agency. For the Texas State Library. Some

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of these were extremely easy we had a formal
partnership in place with the literacy Texas

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group within a week. Some of them we're still
working on the Texas Workforce Commission

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we're trying to still meet trying to figure
out who we need to talk to to get things done.

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That was a piece of it. I'm also in charge
of the Edge Initiative which is an Urban Libraries

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Council program that has a strong community
engagement component to its online assessment

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tool for public libraries. Workforce development
is a key priority for our Director and librarian

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Mark Smith and that's a piece I've been working
on and also providing opportunities for local

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libraries to build their capacity around engagement
that includes trainings we have used some

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of our Edge findings to drive some webinars
in trainings the most recent thing we did

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which literally finished just last Friday
was three three-day trainings by the Harwood

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Institute for Public Innovation which is part
of ALA's Library Transforming Committee program

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we were able to bring those to the state and
offer them to librarians for free over the

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past month. So that's been mostly what I've
been doing. We have also convened a library

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community engagement Advisory Committee to
help give us advice and guidance we haven't

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quite figured out what that's going to be
yet. There's talk about a Web site. There's

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talk about a listserve. There's talk about
best practices, a toolkit. That's kind of

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still coming together.
But I have to say we had almost 90 people

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apply to the positions in that community so
that to me indicates there's a lot of interest

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in the state around that.
The other thing I may not be able to get into

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communications as much but part of what I
see this role doing is being out at non-library

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events. Representing the library community.
That includes being at literacy conferences,

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nonprofit conferences, workforce meetings,
municipal league meetings. And this is where

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there was a question that we had a question
about what is a barrier to effective communication

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in the library world my answer immediately
was bookmarks because we love bookmarks and

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guess what, not everybody else in other axis
have any concept of bookmarks. So for us learning

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the vocabulary that other axis use so we can
effectively communicate with them is I think

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the most important thing.
So time is up. But I would like to at some

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point come back and talk a little bit about
the nonprofit communities role in libraries

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and communications
>> GREG LUCAS: Thank you.

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(Applause).
>> GREG LUCAS: So like our host and several

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other members of the audience here Rivkah
is one of California's rock star library directors

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and sometimes she gives me like the laminated
staff and I can come backstage and party with

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the band. It's really cool.
(Chuckles).

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>> GREG LUCAS: But one of the things that
she does extraordinarily well is reach out

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to what I think of anyway as non-traditional
communities to link up the library with them.

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>> RIVKAH SASS: Yeah, we kind of like that.
We kind of like doing that.

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So I feel totally intimidated because everybody
is so organized. But I want to talk a little

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bit about -- I don't want to do the how I
did it good but some things that I perceive

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as these are my opinions only But I think
sometimes we're our own worst enemies. One

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of the questions we were asked to think about
is what are the barriers to effective partnerships.

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And truly the No. 1 barrier in my mind is
ourselves. We have met the enemy and he is

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us. We don't always think of ourselves as
being relevant to solving a community problem

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or an issue. And I think we're much better
at it than we were 35 years ago. But I will

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tell you when I was a young baby librarian
I was so excited because I was one of those

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rare people who never worked in a library
I decided to go to library school because

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I liked people and I wanted to hope them and
I remember talking to one of my manager saying

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if people knew what we did we would have more
people coming in and the response the -- the

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response I got was shut up we have more people
coming in. That's not true anymore. One of

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the things we have had to deal with are those
kind of now assumptions. Libraries are no

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longer relevant I have the Internet I buy
my books I download everything why do I want

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to engage with the library. And also the one
that hurts me the most is you think the library

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has a role in solving the communities problems.
What do you do -- what do you have to do with

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homelessness. Welcome visit my library any
day and I'll show you. What do you have to

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do with Veterans? Well, let us tell you that
30% of the homeless population based on a

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census we did are homeless -- are Veterans.
Those are the kinds of things people will

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understand in solving these communities issues
then there are tools and talents that we have

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to help do that.
I think internally we have a scarcity mentality

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we worry very much just as my manager did
30 plus years ago we don't want to tell people

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about what we do because we'll be inundated
I think sometimes we still suffer from that

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sometimes in our own minds we think we don't
have anything to offer the community and that

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also hurts my heart a lot. And that we even
actually think libraries are irrelevant I'm

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just here until I can get my pension and then
the library can close. One of the things that

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I think we ought to really embrace, we do
have a brand. And I think librarians are very

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much a part of that brand and I think we are
critical to the brand and I embrace my geekiness

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and my nerdiness in everything that I do because
people think librarians are really smart.

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We need to -- that needs to be part of our
brand but I'm going to say something and it's

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a bad word. Often in groups like this.
I'm going to use the B word, books really

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are our brand. And I will tell you why I know
this. We subscribe to, I don't know, three

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dozen databases, whatever, not a lot. We're
poor. We're not like LA Public. We're a poor

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little library.
(Chuckles).

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>> RIVKAH SASS: I look at the stats every
month of what's being used. Top five Always.

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All around books. What are the new books coming
out. What are the bean stack How many -- are

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there our bean stack libraries here if you're
a Public Library? Our patrons love that tool.

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Because it's connecting the two things we
do best, our really smart librarians who know

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our childrens books with our childrens books
and with the community. You set up a profile

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for your kid. You don't even need a library
card. That's heresy and we're bringing people

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in for the first time who have never used
the library before. I have three minutes,

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wow. So we have done some pretty interesting
partnerships at Sacramento. Everything from

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getting a local microbrewery to brew a beer
when we did an Edgar Allan Poelithology. I've

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been trying to get someone to make an Edgar
Allen Porter for me for 25 years. They did

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it. I go the Chamber of Commerce Civic Engagement
Committee every month and at first it was

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like why is she here? And if I wasn't going
another staff person Why are they here? Why

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are they here? And now it's oh, you can facilitate
a Strategic Planning session for I say and

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help us with that? You bet we can. So I think
part of it it's Woody Allen 85% of it is just

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showing up.
For me, one of the best sort of paybacks for

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that is then when there's a thing in Sacramento
called Cap-to-Cap where local politicians

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go back to Washington D.C. and talk about
issues that are important to us like water

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because there's a lot of water we send down
here so we can all drink water when we're

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in LA. And -- but a lot of other issues, too.
>> GREG LUCAS: Easy killer.

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>> RIVKAH SASS: Sorry.
(Chuckles).

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>> RIVKAH SASS: And I was talking to -- water,
education, employment, you name it. But I

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was talking to somebody from the chamber and
they were so excited. They said I went to

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Cap-to-Cap and it was so great we saw Congresswoman
Matsui and she talked about net neutrality

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and mentioned you and how you know about all
of this that was a great connection that's

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a businessperson who didn't think it was relevant
to our community and now understands that

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it is.
I think some of the things that we have to

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be aware of in terms of our successes and
our failures, just keep showing up, just keep

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doing it. We need -- internally we have some
work on our own cultures. And we have to help

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people overcome the fear they feel about changing
what we do. I think we also depending on our

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governance structure have some stakeholders
who are not terribly invested in seeing us

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change what we do so we have to educate them.
And that's a real opportunity. And the more

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we do that, the more comfortable they will
be with that. And I think externally there

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are stewardship issues like why is the library
doing that? And we have to be aware of how

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we interact with who we are interacting with.
I got a call recently from somebody who is

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doing development for a very large yet to
be named fill lan throw pis he said I have

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this guy who wants to give back to the community
I said what's his name have him call me here

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are the needs we have, we are trying to do
a high school graduation program, early literacy

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issues, where does he want to put his money
we can help with that he said I have to tell

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you where the money comes from and he made
his fortune from medical marijuana I said

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we can figure it out don't worry it's an education
issue.

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Then the last thing I want to mention going
back to the book brand is that we are heavily

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invested in social media at Sacramento Public
Library. We have -- we are very active and

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try to engage with our community and again,
where they want to engage with us, the things

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that we know, we know from using the analytics.
We know we buy a lot of Google AdWords to

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try to push things out.
We know that the things that people really

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want to talk about when they are engaging
with librarians, guess what, books. So that's

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okay. It's all right. I think we need to embrace
it. Because again, I met another philanthropist

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the other day we're now going to do a book
club you can be in the book club Greg because

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you're in Sacramento the whole point was I
love to read you're a librarian make me a

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book club it's like you bet it's like let's
give him a really good book to read honestly

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the last thing I'll say is we just need to
pay attention to what's going on out there

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and make sure that we can share our message
about what it is that we have to offer. Because

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trust me, we have a lot to offer our communities.
They just need to know about it. Thank you.

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(Applause).
>> GREG LUCAS: Okay. So we have 15 minutes.

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What do you want to have Renee, Jennifer and.
>> RIVKAH SASS: Can a talk about?

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>> They want another break
(Chuckles).

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>> More cookies.
>> GREG LUCAS: It is 3:15 in the afternoon.

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>> They want a cookie. Where are the ringers.
There's the ringer. Okay. Good.

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>> I'll be a ringer. Question for Jennifer.
Are there conversations -- I'm sorry; this

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is Christy Hill with OCLC are there conversations
happening at the State Library layer about

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this shift in the staffing and the Texas State
Library and are other state libraries considering

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doing something like this that you know of?
>> JENNIFER PETERS: Do you mean having a community

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engagement administrator.
>> Yes.

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>> JENNIFER PETERS: I'm crowdsourcing this
one because I have not heard of this anywhere

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else. And I would love to have other colleagues.
>> I will say in Georgia we have a Director

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of Communications and strategic partnerships.
>> JENNIFER PETERS: Excellent.

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>> And everything you described is exactly
what he does so yes, you do have a compatriot

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in Georgia.
>> JENNIFER PETERS: I will want to get his

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name definitely
>> GREG LUCAS: Daphne, did you have your hand

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up?
>> Yeah. Thank you. Okay. Daphne Delion State

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Library and archives of Nevada. So we don't
have a position like Georgia has mentioned

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that has your title those duties fall to my
deputy, they get to do all of that. So -- and

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I do it, too. I don't know if Oklahoma wants
to chime in or Oregon.

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>> What are they clustered?
>> I'll chime in for Arizona.

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>> Here we did
>> Yes, Joan Clark from Arizona. I was just

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going to mention that we have just been running
a series on community engagement to help train

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library staff in how to be good facilitators.
Some of the basic skills so they feel a little

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more comfortable going out into community
organizations. And we actually assigned each

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of the participants in the program a mentor.
Gave them assignments to go out and practice

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and then we also had a facilitator come in
so we did an initial sort of learning session,

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go out, practice, lead something, come back
in. It's just our beginning in fact your idea

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-- in fact I was just texting Holly Hinley
our library Director that we want to pick

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up on this idea on the State Library level
because we are looking at what we can do to

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be the role model for other library staff
to be out there.

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>> that's a good point.
>> JENNIFER PETERS: Before my position was

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created, there were community engagement programs
that were going on someone would have extra

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time from outside their general duties of
doing small library management training and

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they would take it on but they weren't able
to devote themselves full time to it. So having

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my -- this position kind of helped pull it
all into a single place.

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>> GREG LUCAS: Maria?
>> Hi, I'm interested in -- this is Heidi,

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-- Heidi Silver-Pacuilla from the US. Department
of Education. I'm interested in the work you're

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doing to go outside of your libraries and
models that you might share about taking the

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library out of your buildings to the community.
>> RIVKAH SASS: One of the things we have

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determined is pretty successful is we created
a popup library to serve a community that

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doesn't have a library. It's a really poor
community In fact I got a call while we were

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on break and I knew it was from one of the
advocates in that community? So -- and we're

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hoping actually to work with the State Library
on this Last year we had a booth at the State

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Fair. And we had a tremendous success with
that. We did story times every day. We have

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a library mascot. Our mascot is otter Breading.
He is an otter. And otter B is turning out

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-- you want to talk about rock stars there
was a charitable giving day in Sacramento

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on May 5th the Big Day of Giving I think it
happens around the country. We went to the

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half time event at noon and otter B other
nonprofits who were there to raise money were

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coming to get their picture with otter B reading
and tweeting it out. So part of it is -- he's

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invited -- we're so excited he's going to
Dinger's birthday party. Dinger is the mascot

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for the local Giants affiliated baseball team
that Sunday we're taking Dinger a library

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card for his birthday present but part of
it we try to get out there and be where people

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are. We just did the county fair and had 500
people come through in an hour on one of the

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days. So those kinds of things help with that,
gee, I didn't know the library -- fill in

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the blank Because most people don't know.
But trying to partner, we do a play summit

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we're doing our third annual play summit this
year in September. We partner with a nonprofit

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called fairy tale town to really focus on
the importance of play and its role in learning.

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So finding those partners and then doing things
out in the community has I think really helped

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us.
>> GREG LUCAS: Yeah, I think I stole it from

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the ALA. But the slogan about how libraries
change lives and I think the more libraries

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can change the different ways that they change
lives, the more value you have. And it's like

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what John was saying this morning. There's
so many different ways that libraries help

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people that you can't -- it's hard to measure
like in kind of a quantitative bean count

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way so if I come to your library and you help
me write my resume so that I look like I might

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be actually employable, I don't send you a
note afterwards like I got this super cool

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job thanks to you helping me.
>> But actually Greg they do.

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>> RIVKAH SASS: That's exactly -- we get these
experiences all the time.

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>> GREG LUCAS: I'll stick to my punch line.
>> RIVKAH SASS: I'm sorry, I'll shut up. He's

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the state librarian he can give us grants.
Shut up.

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>> GREG LUCAS: That's okay.
>> RIVKAH SASS: But truly I get these stories

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from staff and the branches saying here is
so-and-so he was so excited they sent a Christmas

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card. We have health benefits now. Thanks
to the help we got from the library.

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>> GREG LUCAS: The program you talked about
the career online high school thing did you

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do that in Georgia or was it something else.
>> GED program.

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>> GREG LUCAS: Yeah, but John tells the story
about graduating I want to say 500 something

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--
>> 522.

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>> GREG LUCAS: Thank you. And how demonstrating
that his Public Library system was a tool

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in workforce development I'm paraphrasing
it pretty close that was the only number that

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the people with the checkbooks cared about
they didn't care how many people walked in

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the door or how many books circulated they
didn't care how many hits there were on the

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Web site he helped create 500 improved workers
in the workforce. Just briefly shortly after

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I started a year ago at the library, there
was a grant proposal in front of me from Contra

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00:33:54.409 --> 00:34:04.080
Costa county called War, Inc. which was about
Veterans from Iraq and Afghanistan and telling

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their story both to help them recover and
to share it with other people Rivkah was saying

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get out of your preconceived notions of libraries
I'm going we're going to spend $6,000 on this

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you've got to be kidding me the smart people
I work with said it's $6,000 go with this.

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It's not a traditional sort of library thing
but the films that they made, -- the films

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they made are stunning and you watch them
and again it's not like a library but it sure

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makes you want to go to a library to see more
of that. I'm glad I work with a building full

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of smart people.
>> JENNIFER PETERS: As we're talking about

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communications and going out into the community
which is so important this is whereas libraries

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we really are all things to all people and
I think it's our tendency to want to show

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that when we're doing strategic communications
we just want to say look at all of this amazing

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stuff that we do. And I think we have a tendency
then to overwhelm people we are too wordy

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we put too much stuff out there for us to
really think strongly about strategic communications

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where we prioritize and identify, so I am
leaving my library and I'm going to all of

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the workforce meetings that I can attend because
that's one of the things that we're prioritizing

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and I'll try to get with the municipal league
and city managers groups that's one of the

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things we're prioritizing I can go pretty
much anywhere and talk about how awesome libraries

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are but we need to do it within the framework
of a plan because we can't do everything so

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having a strategic communications plan where
you have identified who those key stakeholders

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are and who you're going to really focus in
on in Year 1 and Year 2 rather than just throwing

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00:35:58.680 --> 00:36:04.860
out everything and seeing what sticks, I think
can be really important in the way that we

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do our work.
>> GREG LUCAS: And Jennifer hit on something,

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too, just the desire to share all of the awesome
things that libraries do like I don't know

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about you guys but I go to a lot of Public
Library Web sites they look like a ransom

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note.
(Chuckles).

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>> GREG LUCAS: There's all of this stuff happening
on it.

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Seriously you look and say there's too much
here, I don't want to be here. And I think

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simplifying it and the message, they used
to tell me growing up, what's your Hollywood

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pitch. You've got two minutes in front of
a Hollywood producer, how are you going to

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sell your movie or your plot idea I think
we're at guilty of it as the next we'll have

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a wonderful exhibit of Yosemite so the photo
of Yosemite is super teeny and all of those

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words describing it it's like how awesome
the photo is.

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>> RIVKAH SASS: Our communications team wanted
to meet with me the other day part of it is

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what can we get rid of what's in print I walked
into the room on the table there was a pile

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of three feet across of bookmarks and it was
all of these things and we got it down to

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about a dozen pieces. More than they wanted.
But it was -- I mean it's just all of this

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detritus of civilization that they are going
to throw it away anyway.

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>> GREG LUCAS: I'm going to be tweeting out
detritus of civilization.

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(Chuckles).
>> GREG LUCAS: Maria.

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>> Maria Carpenter Santa Monica library Rivkah
it's actually a comment but I wanted to build

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off your comment about peoples' love of books
so we've been doing a series of community

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forums facilitated by Maureen Sullivan who
is in the room and we just wrapped up a community

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survey and I just got the initial results
back. And the No. 1 thing that of course people

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love, the highest priority are books. Which
we actually heard echoed, mirrored, at the

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community forums But then the top service
that people would like that we don't currently

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provide, 60% of people said co-working spaces.
So I think that that's really interesting.

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It's the old and then the newer idea And really
probably meeting a different user group for

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the co-working spaces.
And then one thing that we're doing that's

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really -- it's fun but it's also "Connecting
Democratic Deliberation Theory to Practice"

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ed to a well-being strategy that the City
of Santa Monica is really working on is we're

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doing popup beach libraries this summer so
we're going to actually be out on the beach.

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We're working with the parks and rec department
community and cultural affairs including Annenberg

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Beach House which is a historic place we'll
be throughout the summer and of course our

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staff eagerly volunteered to do it.
(Chuckles).

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>> But the idea actually came from frontline
staff members. Somebody was talking about

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innovation before somebody maybe Portland
or about creating that -- making sure you

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00:39:12.400 --> 00:39:17.820
organizationally create that space and this
is kind of a lessons learned for us because

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00:39:17.820 --> 00:39:23.710
it we applied for the Knight Foundation we
didn't get moved onto invite a submission

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00:39:23.710 --> 00:39:29.070
but because of that we asked people to submit
ideas and we tabled some of those ideas and

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placed with those ideas and the popup beach
library idea came from that so I think it

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00:39:34.210 --> 00:39:39.560
was a really good lesson for all of the staff,
too and they can see that these guys, reference

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00:39:39.560 --> 00:39:42.770
librarian, tech service librarian they put
together these ideas and they are going to

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be on the beach this summer and having a lot
of fun.

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00:39:45.610 --> 00:39:48.560
>> GREG LUCAS: So is there extra space for
volunteers.

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00:39:48.560 --> 00:39:51.800
(Chuckles).
>> GREG LUCAS: You remind me of reference

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00:39:51.800 --> 00:39:57.193
librarians in Fresno so they took three or
four reference librarians sent them to this

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00:39:57.193 --> 00:40:02.920
training like Dale Carnegie whatever it was
not Dale Carnegie so now they cold call people

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00:40:02.920 --> 00:40:08.230
in the neighborhood to tell them hey did you
know at your Public Library for absolutely

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00:40:08.230 --> 00:40:13.260
no cost whatsoever we can help improve your
bottom line of your business when you read

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00:40:13.260 --> 00:40:19.200
all of these things like the heart being ripped
out of reference libraries here is a way of

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giving it life
>> RIVKAH SASS: That's great.

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>> GREG LUCAS: They are also the worst performing
reference libraries, too, it was a killer,

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00:40:24.350 --> 00:40:26.360
too, I'm not sure she would like me to publicize
this.

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00:40:26.360 --> 00:40:31.920
>> JENNIFER PETERS: Yeah we are live streaming
I believe.

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00:40:31.920 --> 00:40:34.730
>> GREG LUCAS: She'll be emailing me any moment.
(Chuckles)

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00:40:34.730 --> 00:40:43.750
>> I would like to ask Renee to comment about
some of the outcomes of your face-to-face

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00:40:43.750 --> 00:40:50.560
workshops and trainings and stuff both about
lessons learned and I'm sure you did like

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00:40:50.560 --> 00:40:57.330
pre and posttests about what people thought
could be provided or some of the changes that

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00:40:57.330 --> 00:41:01.350
came out of that training as well as your
online.

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00:41:01.350 --> 00:41:07.880
>> RENEE HILL: Sure. Well the face-to-face
workshops were I think really enlightening

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00:41:07.880 --> 00:41:14.040
especially for the classroom teachers. What
we had was to bring school librarians brought

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00:41:14.040 --> 00:41:19.590
a team of -- well, two of their colleagues
from their schools that presumably they already

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00:41:19.590 --> 00:41:24.980
had a relationship with but they didn't necessarily
really know what the school librarian did.

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00:41:24.980 --> 00:41:29.830
And then through these workshops, they had
a much better understanding of not only what

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00:41:29.830 --> 00:41:35.390
a school librarian did but also what they
could do to partner with them to then increase

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00:41:35.390 --> 00:41:39.720
literacy to increase love of reading in their
own classrooms.

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00:41:39.720 --> 00:41:52.230
I think you asked about --
>> The differences what people came in with

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00:41:52.230 --> 00:41:55.501
and what they left which is what you're talking
about but then maybe some other lessons.

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00:41:55.501 --> 00:41:58.530
>> RENEE HILL: One of the lessons that I think
that was learned was that school librarians

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00:41:58.530 --> 00:42:05.240
are actually teachers, too. And even though
we think people already know that. A lot of

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00:42:05.240 --> 00:42:11.400
people don't realize that. That school librarians
are actually certified educators, as well.

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00:42:11.400 --> 00:42:14.320
And believe it or not, some of the people
who came to the workshops, though they were

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00:42:14.320 --> 00:42:21.650
very excited about coming, weren't aware that
there has to be a school certification to

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00:42:21.650 --> 00:42:26.060
be able to be a school librarian or I'm sorry;
teacher certification to be a school librarian

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00:42:26.060 --> 00:42:34.030
so that was a big thing that came out in that
we can plan lessons with you. We want to collaborate

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00:42:34.030 --> 00:42:38.550
to plan lessons with the classroom teachers
That was something that was very eye opening

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00:42:38.550 --> 00:42:43.420
that even though they already had a relationship,
they weren't exactly 100% sure and in the

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00:42:43.420 --> 00:42:49.140
know about what their colleagues were doing.
And then now with respect to the site that's

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00:42:49.140 --> 00:42:55.380
available now, I think it's phenomenal that
now anybody can access the site. And I encourage

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00:42:55.380 --> 00:43:03.000
you all I know the slide is not up there now
but I encourage you to log into projectenable.SYRedu.

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00:43:03.000 --> 00:43:08.190
Take a look at the modules. You're not going
to be graded I promise. But you will learn

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00:43:08.190 --> 00:43:16.900
a lot. And it's not only for people who are
going into a library every day and doing the

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00:43:16.900 --> 00:43:21.630
work in the trenches. It's really for anyone
who is interested in information provision.

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00:43:21.630 --> 00:43:26.120
And I think that's what makes this such a
great project. That anybody can learn from

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00:43:26.120 --> 00:43:30.910
it. And then be able to share information
out. Thank you for asking that question.

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00:43:30.910 --> 00:43:33.620
>> GREG LUCAS: Thanks, Susan, we're out of
time.

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(Applause).