WEBVTT
Kind: captions
Language: en

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Interviewer: So, Bridget, why don’t you
tell us who you are and what you do for a

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living?

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Bridget: My name is Bridget Butler, and I’m
a Conservation Education Specialist at the

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ECHO Lake Aquarium and Science Center, which
is located on the waterfront in Burlington,

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Vermont, on the shore of Lake Champlain.

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Interviewer: What is it that you are doing
up there that is a good example of 21st century

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skills, in either how you’re using them,
or the alternative, how you’re getting people

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to come to your project to use them?

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Bridget: I think one of the biggest barriers
to using social media has been that it just

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that seems so big, that there’s a lot to
it, that you need high-tech gadgets and big

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computers to be able to participate.

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I think what ECHO has been really good about
modeling through the Voices for the Lake project

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is that you can use existing social media
tools.

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We use Twitter and Facebook, and we went to
where the people were.

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Both of those tools are being used by huge
volumes of people.

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So we used those tools specifically because
we knew that there were already people who

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were already there that knew how to use them.

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In the project that we designed to get people
to participate in telling us about their stories

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about how they connected about the lake, we
then mirrored those same actions that people

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were already comfortable taking online whether
it’s sharing a photo or sending a link,

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typing out an e-mail to someone.

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So that’s how we built our structure for
people to be able to tell stories.

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We went one step further in trying to show
people that it was easy to learn some of these

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skills and I was the model for that.

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I didn’t have a cell phone when we started
this project.

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I had dabbled a little in Facebook, a little
bit in podcasting, so I kind of became the

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measure for that.

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If I can do it, if I can learn how to do it,
I can teach somebody else how to do it.

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So I was very close to the learner population
that were novices.

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So we showed people through some digital storytelling
workshops how to use Flip Cameras, which are

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very common now, and affordable, which was
huge.

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And also use software that’s pretty common
on most computers, so, if you had a PC, we

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showed you how to use Windows Movie Maker.

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If you had a Mac, we showed you how to use
iMovie.

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So we used very basic software and very basic
tools to engage people, draw them in, and

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show them that they could be a part of this,
too.
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