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Of the r word, regulation.

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Now, regulation often gets a bad name, and

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it especially has a bad name among the
kind of people who tend to like Bitcoin.

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Regulation is some bureaucrat
who doesn't know my business, or

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what I'm trying to do,
coming in and messing things up.

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It's a burden, it's stupid,
it's pointless, etc..

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Now, those arguments often are correct,
but I want to talk in a little more

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detail, in this section, about reasons why
regulation might sometimes be justified.

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The argument against regulation is pretty
common, it's pretty well understood,

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I'm not going to repeat it here.

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And so, you'll hear me talking mostly
about reasons why regulation might be

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a good idea.

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Because that argument is
not as well understood, and

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I want to lay it out here a little bit.

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Just to be clear, the fact that I'm
spending most of this section talking

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about why regulation might be good,
shouldn't be read as an endorsement of

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widespread regulation or as a feeling that
regulation is the greatest thing ever.

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It's simply that I want to bring a little
bit more balance to the discussion,

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in a community where regulation is
often considered as always bad,

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or just stupid by nature.

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All right, so, the bottom line argument
in favor of regulation is just this,

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that when markets fail and
produce outcomes that are bad and

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often agree to be bad by pretty
much everyone in the market.

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Then regulation can step in and
try to address the failure.

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So the argument for
regulation when there is an argument,

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starts with the idea that markets don't
always give you the result that you like.

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So let me give you an example of
a way in which the market can fail.

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And this is a classic example
called the lemons market,

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which originated in
a discussion about used cars.

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So, let's talk about a market, in concept.

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A market for widgets.

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Some kind of good that we want to sell.

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And let's say that widgets can
be either low-quality widgets or

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high-quality widgets.

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A high-quality widget costs
a little bit more to manufacture

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than a low-quality widget, but it's much,
much better for the consumer who buys it.

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Consumers like high-quality widgets much,
much better.

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Now an efficient market, a market that's
operating well, would therefore deliver

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mostly high-quality, or I'll write it HQ,
widgets to consumers, why?

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Because the price of the high-quality
widget will be just a little bit higher,

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but the widget will be so

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much better that almost everyone
will buy the high-quality widgets.

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And so this is what you'd hope a market
would provide in under certain

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assumptions a market will provide that.

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Now, let's suppose that customers for

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some reason can't tell a high-quality
widget apart from a low-quality widget.

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What if they really can't tell
which widgets are good, and

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which widgets are not?

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Think of a used car from
the classic example.

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You're looking at a used
car sitting on the lot.

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Well, gee, it looks pretty good.

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But you can't really tell if it's
going to break down tomorrow or

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if it's going to run for a long time.

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The dealer probably
knows if its a lemon but

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you as the customer can't
tell the difference.

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So you can't tell high-quality
from low-quality.

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So if you think about what happens,
where incentives drive people in this

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kind of lemons market,
you can see that as a consumer,

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you're not willing to pay for
a high-quality widget, why?

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Because you can't tell the difference.

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And so if the used car dealer says,
sure this one is perfect.

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It's not a lemon at all.

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Go ahead and buy it.

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It's only an extra $100 dollars.

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Well it might be that you'd happily
pay $100 for a higher quality car,

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but you don't really
know whether that car,

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whether that widget
really is high-quality.

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So if you really can't tell which widgets
are high-quality versus low-quality,

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then you're not willing to pay extra for
the high-quality one.

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And if consumers are not willing to
pay extra for a high-quality one,

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then producers can't make any extra
money by selling a high-quality widget.

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In fact, they lose money by selling a
high-quality widget because they don't get

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any price premium.

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They'd be better off buying the slightly
cheaper low-quality widget and selling it.

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And so the result is, if consumers really
can't tell which widgets are high-quality

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and which are low-quality, the market
gets stuck in an equilibrium where only

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low-quality widgets are produced, and
consumers are generally unhappy with them.

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Now this outcome is worse for

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everybody than a properly
functioning market would be.

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It's worse for buyers because they have
to make do with low-quality widgets,

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when in a more efficient market,
they could have bought

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a widget that was much much better for
only a little bit higher price.

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It's also worse for producers.

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Because the widgets that are on
the market are all lousy,

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consumers don't buy very many widgets.

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The widget market is relatively small.

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And so there's less money to be made
selling widgets than there would be

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in a healthy market.

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And so both consumers and producers
are worse off in a world where consumers

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can't tell the difference between
high-quality and low-quality widgets.

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That's a market failure.

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It's called an asymmetric
information failure and

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the result is a market that's
sometimes called the lemons market.

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Okay, so how can we fix this?

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Well, there are some market-based
approaches that try to fix

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a lemons market.

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The first market-based approach
relies on the seller's reputation.

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The idea is that if a seller tells
the truth to consumers about which widgets

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are high-quality, and
which are low-quality,

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then the seller might get a reputation for
telling the truth.

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And once they have that reputation, then
maybe they can sell high-quality widgets

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for a higher price,
because consumers will believe them.

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And therefore,
the market can operate more efficiently.

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The problem with this is,
yes, this sometimes works.

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But sometimes it doesn't,

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depending on the precise assumptions
you make about the market.

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But if you think about it, this is not
going to work as well as a market where

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consumers can really tell the difference.

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Because for one thing,
it takes a while for

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a producer to build up a good reputation.

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In order to build up a good reputation,

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they have to sell high-quality
widgets at low prices for

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a while until consumers learn that
that seller is telling the truth.

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And that makes it harder for
an honest seller to get into the market.

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The other problem that can occur, is that
that seller, even if they've been honest

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up to now, if for one reason or
another their sales are shrinking or

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they think they want to get out of the
market, their incentive is to massively

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cheat people all at once and
then leave the market.

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Rather than continue to be honest and
then leave the market.

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And so in the beginning,
of a seller's presence in the market and

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at the end of a seller's presence in
the market, reputation tends not to work.

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This sort of reputation based approach
also tends not to work in businesses where

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consumers don't do repeat
business with the same entity or

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where the product category is very new.

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And so there hasn't been enough time for
sellers to build up a reputation,

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like say in a high tech market
like say Bitcoin exchanges.

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The other market based
approach is warranties.

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That's the idea that a seller could
provide a warranty to a buyer that says,

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if this thing turns out to be low-quality,
if it doesn't work well for

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you, I'll give you a new one,
I'll pay you back or something like that.

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And that can work up to a point as well
but there's also a problem as well.

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That this warranty is just
another kind of product,

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which could also come in high-quality and
low-quality versions.

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A low-quality warranty is one where the
seller doesn't really come through when

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you come back with a broken product.

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They don't really replace it,
they don't really give you your money,

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they make you jump through
all kinds of hoops.

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And so this is not a panacea either.

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So, if you have a lemons market which
has developed, and if these market based

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approaches don't work for the particular
market that you're dealing with,

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then regulation might be able to help.

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And there are three ways in which
regulation might be able to address

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a lemons market.

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First, regulation could require
disclosure, they could require say,

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that all widgets be labeled as
high-quality or low-quality and

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then have penalties on the firms for
lying.

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That gives consumers the information
that they were missing.

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A second approach to regulation is to
have quality standards, is to require

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that no widget can be sold unless it
meets some standard of quality testing.

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And have that standard set so that only
high-quality widgets can pass the test.

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That way you have a market that's
all one kind of widget, but

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at least it's high-quality widgets.

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Assuming that the regulation
works as intended.

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Or you could have required warranties, so
that all sellers have to issue warranties,

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and then enforce the operation
of those warranties, so

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that sellers are really held to
the promises that they make.

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So, all of these are forms of regulation,
which obviously could fail,

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which might not work as a tenant,
which might be miswritten, or misapplied.

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They might be burdensome on sellers,
and so on,

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but there's at least the possibility
that regulation of this type

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might help to address the market failure,
due to a lemons market.

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So this is one example of how regulation
can be an efficient thing to do

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if it's done well when there's
a certain kind of problem.

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Namely, the inability of consumers to tell
the difference between a high-quality and

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a low-quality product offering.

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And so people who talk about Bitcoin
exchanges for example, and argue for

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regulation of them, sometimes point to
them as an example of lemons market.

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Another example of a market failure, or
a place where the market doesn't operate

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the way that you would like it to in order
to serve consumers, is price fixing.

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Price fixing simply is a case where
different people are selling a product in

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a market, and they just agree with each
other that we're going to raise prices.

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Or we're not going to lower prices.

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Related to price fixing is
an agreement not to compete,

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where companies that would otherwise
go into competition with each other,

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agree not to compete with each other.

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For example, if there were two bakeries
in town, they might agree that

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one of them will only sell muffins and
the other will only sell bagels.

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And that way, there's less competition
between them than there would be,

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if they both sold muffins and bagels.

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As a result of the reduced competition,
presumably prices go up, and

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the merchants are able to foil
the operation of the market.

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Because after all, the reason that
the market protects consumers well in its

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normal operation,
is through the vehicle of competition.

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That sellers have to compete in order to
offer the best goods at the best price to

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consumers, and if they don't compete in
that way, then they won't get business.

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So an agreement to fix prices or an
agreement not to compete circumvents that

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competition and prevents competition
from operating in the market.

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So another way that the market can fail,

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is when people take steps
that prevent competition.

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These kinds of agreements,
either an agreement to raise prices or

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an agreement not to compete,
these are illegal in most jurisdictions.

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This is part of anti-trust law or
competition law.

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In general, antitrust or
competition law is aimed to prevent

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cases where the markets gets
stuck in a situation where there

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isn't enough competition
to protect consumers.

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Or cases where somebody acts in
a deliberate way to try to prevent

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someone from competing them.

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Acting in a way other than, simply
offering good products and good prices.

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Antitrust law is very complicated.

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I've given you sort of a sketch of it but
this is another instance where we know

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that there are failures that can occur and
where the law will step in to prevent,

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in the easy cases, things like price
fixing or agreement not to compete.

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But in more difficult cases, even some
attempts to reduce competition in

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the market, through say mergers or
other kinds of activity.

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Another example where
regulation might be helpful.

